The Devizes Fairtrade Group was set up in 2004 with the following aims:-
- To raise awareness among the people of Devizes and surrounding areas of the Fairtrade Mark and how buying products bearing the Mark can help producers in developing countries work their way out of poverty.
- To encourage people to buy Fairtrade products, retailers and catering outlets to sell them and organizations such as schools, churches, councils and businesses to use them.
- To obtain and maintain Fairtrade Town status for Devizes.
Devizes was awarded Fairtrade Town status by the Fairtrade Foundation in August 2006 but the group continues to follow the above aims.